History
1972
Eckhard Schimpf/Ernst-Johann Zauner, both from Braunschweig, were at the start of the Monte Carlo Rally with a private, standard production model Porsche 914/6. The car also carried, for the first time, Jägermeister logos and the famous stag’s head - as well as other advertising messages.
1973
Niki Lauda began in an Alpina-BMW coupé and won the Nürburgring 24-hour race with co-driver Hans-Peter Joisten. The pair finished third in the Touring Car Grand Prix on the Nürburgring. 1974
Hans-Joachim Stuck became a Jägermeister driver. He laid the foundation for his reputation in Formula 2 as “King of Hockenheim”, where he won three races. He also won in Barcelona and in Enna (Sicily) and became runner-up World Champion with his March-BMW. 1975
Stuck drove a March-BMW again, and gained another win in Hockenheim, also on the Nürburgring. Helmut Kelleners was at the start in the DRM in a Porsche Carrera RSR belonging to the Kremer Team, Cologne. Willi Bergmeister, the reigning Bergmeister (hill-climb champion) (nice word repetition!), drove everything into the ground in his NSU TT. 1976
Stuck again and again! The “Hockenheim King” had four wins at Hockenheim in a March-BMW. Also in Misano/Italy. Willi Bartels clinched the European Hill-climb Championship in a Porsche Carrera RSR. Jägermeister sponsored the Max-Moritz Team ... 1977
Stuck drove a BMW 320-Group 5 in the DRM and won twice on the Nürburgring. Harald Grohs was at the wheel of a second Jägermeister-BMW 320 (belonging to the Faltz team) and excelled with a furious driving style and giant leaps on the Nürburgring North Loop. 1978
The Porsche-works driver Manfred Schurti was signed up again for the Max-Moritz team, and finished in first place in the Norisring race in Nürnberg. Together with Jacky Ickx, Schurti was placed second in the 1000-km race on the Nürburgring. Willi Bergmeister ended ... 1979
The BMW works driver Markus Höttinger was seconded by the Munich company to the GS team in Friburg, where he drove a sensational car in the DRM: a right-hand drive 320-Group 5 with a top-secret turbo-engine that soon became world-famous. 1980
The Kremer team from Cologne partnered Jägermeister again (following 1975). The plan was for Axel Plankenhorn to continue the Porsche 935’s phenomenal series of wins (by Klaus Ludwig) in the previous year. These (excessively) high expectations were not fulfilled. Plankenhorn ... 1981
The Kremer team brought the Frenchman Bob Wollek back for the Jägermeister car; first in a Porsche 935 K3, then in the further development, the K4. Wollek started each race from the front row, and also won twice (on the Nürburgring and in Mainz-Finthen), ... 1982
A new category made its debut: the super-powerful, pancake-flat Group C sports car. Previous Group 5 cars remained entitled to start in Group C. Ford sent a car in Jägermeister colours ... 1983
The Ford prototype (now called the C1/4 1.8 tc) also remained without a chance, although the naturally-aspirated engine had been replaced by a turbocharged unit in the meantime. The faults and failures continued. It was not the driver’s fault. 1984
The Swiss racing driver Walter Brun was already a Jägermeister driver at the start of the nineteen-seventies in a Schnitzer 3-litre BMW coupé. He was now also team boss, and took over the GS team in Freiburg. 1985
Hans-Joachim Stuck was for a long time the driver most often associated with the Jägermeister team. In a Porsche 956, he competed for Team Brun in the 1985 German Sports Car Championship, finishing second ... 1986
A very big success: Team Brun won the Sports Car World Championship as a team in this year. Thierry Boutsen/Frank Jelinski in a Jägermeister Porsche 962 won the Spa 1000-km, ... 1987
Oscar Larrauri drove the Jägermeister Porsche 962 in the Supercup. He also took second place (taking turns with Jochen Mass) in the World Championship race on the Norisring. Susanne Kottulinsky in an Audi 200 Quattro ... 1988
Jägermeister continues its association with Team Brun. Uwe Schäfer drove the Porsche 962 in the Supercup. Larrauri/Reuter/Brun finished fourth in the Spa 1000-km Championship race. 1989
Progress with the Brun-Porsche 962 continued. Oscar Larrauri and Franz Konrad gained sixth place in the Sports Prototypes World Championship Race on the Nürburgring. Larrauri/Ratzenberger finished fourth in Spa. Franz Konrad ... 1990
There was a hard-fought duel throughout the entire season between Otto Rensing (Ralt VW) and Michael Schumacher (Reynard Opel) in the German Championship for Formula 3 racing cars. The title was not decided until the last but one very dramatic race ... 1991
Opel entered the DTM. Peter Oberndorfer drove an Omega 3000, but the car supported by the Opel works was unable to keep up with the leaders. A sixth place (in Singen) was the best result. Astonishingly ... 1992
The German Touring Car Championship was a favourite with the public. There were exceptionally exciting battles in the densely crowded field. One just had to be there! Jägermeister signed a contract with BMW Motorsport. 1993
DTM and Linder: that’s how it continued for Jägermeister. Armin Hahne now drove a new Type E36 325 i BMW coupé. It was the only car of this type in the field, based on a new six-cylinder model, ... 1994
The Schübel Team entered an Alfa Romeo in the DTM. It was driven by Michael Bartels. He proved his ability (and even stood on the podium in the finale in Hockenheim) and received a works contract from Alfa Romeo for 1994. 1995
Alfa Romeo caused a furore in the DTM. Jägermeister’s car was entered by the Euro Team (Milan). Not only in the DTM, but also in the ITC (International Touring Car Championship). Michael Bartels delivered ... 1996
The involvement with Alfa Romeo was continued. Again with Bartels. The ITC expanded to a sort of world championship – with races in Brazil and Japan. Costs increased enormously. At the end of the season it was clear: ... 1998
After the “death” of the DTM, Jägermeister took a break in 1997. By now the Super Touring Car Championship (STW Pokal) had developed well, although the STW cars were technically considerably less ... 2000
The DTM experienced a revival and Jägermeister wanted to be there, after having taken another break in 1999. An Opel works car, a 480 hp Astra V8 Coupé, rolled onto the tracks in Jägermeister livery. Departure in 2000
Jägermeister left motorsport after this season. There was growing political pressure for alcohol sponsorships in conjunction with sport not to be tolerated any longer (which had an equal impact on advertising in football). 